Testimonials

Attending MIR has become a must, given the event's importance and resonance nationally and internationally, as it is one of the most important trade fairs in the sector.

As the years pass, MIR revisits its glorious past; it has therefore become not only a duty but also a pleasure to attend this ever-growing initiative, where not only customers and friends meet, but also new ones can be found, and we can grow together.

We are pleased to announce that AREA FOUR INDUSTRIES ITALIA will be present at MIR 2026, from April 12th to 14th at the Rimini Fiera, as has been the case since its first edition.

MIR is the leading event in Italy dedicated to audio, video, lighting, and trussing/rigging technologies used in public events: a meeting point for professionals, integrators, and companies designing the multimedia experiences of the future, an event we cannot miss.

Prase returns to MIR this year, bringing the best of its rental & broadcast and system portfolio to the show. A three-day event confirms MIR's status as a key event for both verticals and an unmissable opportunity to meet industry professionals, partners, and operators.

The booth will feature both a more traditional exhibition and a demo experience, designed to engage visitors and give them a firsthand experience of the technologies.

For us, MIR is a key moment, a place to share innovations, listen to the market, and strengthen the relationships that guide our work every day.

This year, we will also be present in the Live You Play Immersive Room, supporting the visual area. This will be a special opportunity to showcase our LED and lighting solutions in the field.

Our presence at MIR26 continues the tradition of previous editions, because we believe it represents an important channel for reaching our target markets.

Lighting Designers, Directors of Photography, and all lighting professionals can find the best technological solutions for their projects with us.

This is an important event for us, and we intend to honor it by presenting the latest innovations from our brands (ETC, LDDE, ROSCO, and APUTURE, to name a few).

Naturally, it is also an important opportunity to meet friends, share experiences, and gather essential suggestions for our continued evolution.

Exhibo will take part in this year’s edition of MIR, as it is the leading Italian event dedicated to audio, video, lighting and integrated systems technologies across the corporate, education, retail, museum, broadcast and live events sectors.

The event provides a valuable opportunity to showcase the most relevant integrated solutions within our operational portfolio and to build high-quality networking, fostering meaningful relationships with a highly targeted audience of professionals and decision makers.

Wacebo’s participation in MIR marks the company’s first presence at a trade show dedicated to the professional audio-video and live events sector, representing a strategic step toward entering new target markets.

Today, Wacebo is recognized as one of the leading players in Italy within the Education sector, where it has consolidated its leadership through integrated solutions for digital teaching, innovative learning environments, and interactive technologies.

For the company, MIR represents a strategic opportunity to:

• connect with AV industry operators and system integrators;
• showcase its visual communication solutions, modular LED systems, and immersive technologies in contexts beyond the education sector;
• develop new commercial and distribution partnerships;
• position the Wacebo brand as a reliable technology partner also within the advanced visual communication and digital experience markets.

Attending MIR and MIR Club means much more to Algam Eko than simply having a booth at a trade show: it’s a genuine moment of connection with our market and with the people who shape it every day.

Through our Enterprise division, MIR has long been an unmissable event — a space where dialogue with professionals, integrators, and technicians turns into real exchange and shared growth.

For us, MIR is an opportunity to strengthen relationships, share visions, and continue building a path rooted in quality, expertise, and passion. It’s where the present of our industry takes shape — and where, together, we imagine its future.

Professional Show values being part of MIR for the versatility and scope of the event: the audio/video and lighting technology sectors — from broadcast to service to corporate — allow us to showcase our full potential.
Thanks to MIR, we have the opportunity to present our entire portfolio of over 300 brands, products and services to visitors, highlighting our 360° approach as an Audio/Video and Lighting System Integrator.

For us at LAMPOSHOP, taking part in MIR 2025 is above all a great source of pride and a testament to our commitment to preparing every year to deliver a unique experience to both loyal and new visitors.
After the huge success of MIR 2024, where thousands of people visited our stand, this year we’re even more excited and ready to exceed all expectations.
We started from scratch and, in just a few years, have built a benchmark in the show industry — offering professionals and small clients alike top-quality equipment, supported 24/7 by our dedicated team through our brands WISDOM and LAMPO.
MIR 2025 will be a unique opportunity to strengthen our connection with those who choose us every day, unveil the latest in moving heads and special effects, and continue driving innovation, quality and reliability in the world of entertainment and lighting.

At Adam Hall, we’re thrilled to return to MIR — it’s an event that enables us to reconnect with our audience and peers, and discover new trends and innovations.
The show gives us the chance to present the latest developments from our leading brands — Cameo, LD Systems, Defender and Gravity — collect direct feedback and, most importantly, stay aligned with the needs and expectations of the market.
It’s always inspiring to exchange ideas with other industry professionals and share innovations that enhance their work.
Adam Hall’s Integrated Systems division also provides high-quality solutions for all types of installation projects — solutions that engage and impress audiences.
Our decades of experience in delivering innovative, reliable installation products spans hospitality, convention centres, concert halls and more.
We can’t wait to return to MIR — now richer than ever in content — and continue our journey of innovation and growth, seizing every new opportunity.

Being at MIR 2025 means being at the beating heart of the entertainment industry in Italy.
For ADJ, it’s an unmissable event to connect with strategic partners and strengthen ties with clients and Lighting Designers looking for innovative solutions and products.
We’ll be showcasing our latest hardware and software developments for both rental and fixed installation applications.
The 2025 edition of MIR will also be a unique opportunity for us to demonstrate our commitment to quality, reliability and continuous innovation — values that define ADJ’s identity in the global entertainment market.

MIR is a key event for the Italian audio industry. It offers companies the chance to meet clients and present innovations and progress in our sector.
It’s also an opportunity to engage with other companies, build networks and gather valuable feedback to improve our future projects.