
About us
The Future of AudioVisual and Entertainment Technology
MIR - Multimedia Integration Expo
At MIR, you experience technology first-hand — you touch it, hear it, test it. This is where innovation truly comes to life: through immersive installations, fully operational control rooms, earth-shaking audio systems, and lighting that tells a story.
If you work with audio, video, lighting or control — in live events, corporate environments, retail, culture, or education — MIR is your natural ecosystem.
Every area is designed to connect you with the solutions you already use (or will be using tomorrow), and to meet the people who create them, integrate them, and push them forward.
Looking for inspiration, training, or new connections?
MIR is where it all happens. Live. Just the way you need it.

FACTS & FIGURES
Discover the key figures from the 2025 edition.
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INCREASE IN ATTENDANCE COMPARED TO 2024
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SQM OF INNOVATION
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HALLS
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BRANDS
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LIVE STAGES
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IMMERSIVE ROOMS
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TRAINING EVENTS
La Repubblica
MIR – Multimedia Integration Expo – continues to be a key reference point for the entertainment and technology sector, establishing itself as a true industry observatory.
IntegrationMag
A must-attend event for System Integration professionals.
DJ Mag
The energy, growth, and international scope of this edition confirm that MIR is now an essential point of reference for the entire entertainment industry.
ZioGiorgio
An edition where we truly witnessed the remarkable growth of the show — with unprecedented attendance, a significant expansion of the exhibition areas, and a Live You Play that was more functional and high-quality than ever before.
ISP audio
MIR continues to gain relevance as a showcase for innovation and a platform for dialogue among manufacturers, integratorsm technicians, and creatives within the industry
What Makes MIR Different
- Everything is live, testable, configurable
- Live demos in real-world environments
- A format designed for dialogue between technicians and companies
- A vertical, qualified audience ready to engage
- Focus on practical application — not just commercial presentations
Our values
Community Engagement
MIR is built in collaboration with industry professionals, listening to those who work with technology every day.
Practice over theory
Every space is designed for real-world testing: here, technologies are experienced hands-on, not watched from a distance.
Continuous evolution
We follow innovation, test it, and bring it into the field.
MIR grows with the market and alongside the market.
A Look at MIR26
A preview of the content from the next edition
Maximonitor hall sud


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