Live event technologies: the beating heart of MIR
Live events
MIR was born from the world of live entertainment and remains Italy’s leading event for professionals in concerts, shows and large-scale productions. In an experiential area, visitors can get hands-on with cutting-edge solutions in professional audio, lighting and special effects, rigging systems, visual FX and stage technology.
Thanks to live demos and scenographic installations created with top industry brands, the show offers a privileged view of global trends in live entertainment.
Target audience:
- Service
- Event organisers
- Installers
- Sound engineer
- Lighting designer
- Stage manager
- Technical directors
Connected, immersive, human-centred workspaces
Workspace
The corporate world is evolving towards flexible, tech-integrated environments. MIR showcases solutions to design smart offices where user experience and efficiency go hand in hand. From hybrid meeting rooms with AV systems and collaboration tools, to centralised control for reception and shared areas — every installation is designed to enhance communication, welcome and productivity.
A unique opportunity for architects and IT managers to explore concrete ideas for digital workplace transformation.
Target audience:
- Facility manager
- Architects
- Designers
- IT & HR manager
- Workplace strategist
- System integrator.
Connected Content: the future of audiovisual production is here
Broadcast
MIR features a dedicated area focused on the evolution of media, television and digital production. With a focus on automation, virtualisation, IP networks and the cloud, professionals can explore an entire ecosystem through live demos, roundtables and cutting-edge solutions. From advanced-sensor cinema cameras and AI-driven PTZ systems to codecs and cloud-native management software — everything is designed to optimise workflows, enhance quality and reduce operational impact.
A dynamic hub where tradition meets innovation.
Target audience:
- Broadcaster
- Content producer
- Production managers
- System integrators
- Media CTOs
- TV studios
Immersive cultural spaces to inspire and educate
Theatre & Museum
MIR supports the worlds of art and culture with AV and stagecraft solutions that transform museums and theatres into sensory experiences. From interactive LED walls and dynamic lighting systems to digital sets and 3D audio installations, the technologies on display help tell stories in an engaging way and offer new perspectives to visitors.
Ideal for those designing narrative spaces, temporary installations, immersive exhibitions or multimedia shows.
Target audience:
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Museum curators
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Architects
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Cultural institutions
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Creative agencies
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Designers
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Cultural organisations
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Multimedia artists
Shopping experiences that engage and connect
Retail
In a world where physical space competes with digital, retail becomes immersive, experiential and sensory. MIR presents solutions to design stores and showrooms that truly amaze: interactive displays, sound design, LED walls, dynamic content management and touchless technologies.
Every solution is crafted to enhance brand identity, stimulate purchases and create spaces where the customer becomes the centre of the story.
Target audience:
- Retailers
- Visual merchandisers
- Marketing managers
- Designers
- Architects
- Property developers
Digital learning and smart educational environments
Educational & Training
From schools to corporate training, learning is becoming increasingly hybrid, interactive and accessible. MIR presents technologies for both physical and virtual classrooms, designed to enhance the learning experience and streamline content delivery — even remotely.
Discover user-friendly tools for augmented teaching, smart lighting and interactive displays that support collaboration and inclusion in educational environments.
Target audience:
- Training centres
- Academies
- Schools
- Learning centres
- Education managers
- Architects
- IT and AV managers
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