One Event. All Technologies. In Action.
At MIR, you don’t just watch — you experience.
From the most advanced solutions for events and installations to multimedia integration for retail, education, and museums: MIR is the go-to event for AV professionals who want to stay one step ahead.
What to expect:
- Real demos on fully equipped live stages
- New solutions for your projects and installations
- Targeted meetings with leading brands and professionals
- Technical training with expert speakers
- Exclusive previews of emerging technologies
1. Technologies you can experience, not just observe
Live demos, real stages, systems up and running: MIR is the only expo where you can test exactly what you need.
2. Valuable contacts, lasting connections
Meet international brands, system integrators, designers, and AV professionals. MIR is where collaborations begin.
3. Tomorrow’s trends, today
Get a first look at the solutions and technologies that will reshape how we design events, spaces, and multimedia installations.
Numbers of MIR
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INCREASE IN ATTENDANCE COMPARED TO 2024
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SQM OF INNOVATION
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HALLS
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BRANDS
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LIVE STAGES
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IMMERSIVE ROOMS
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TRAINING EVENTS
Technologies you don’t just hear about — you try them.
The new area dedicated to the Media and Broadcast sector.
Broadcast Production
Where audio, video, and control converge in immersive environments designed to inspire.
System Integration
The only stage where you can see and test lighting, audio, and video in full action. An immersive format for those who want hands-on access to professional technologies.
Live You Play
The meeting point for the clubbing, DJing, and electronic music world — in collaboration with DJ Mag.
MIR CLUB
Does your sector speak audiovisual? Then it should speak with MIR.
Whether you design events, install systems, or manage retail or educational environments, MIR offers you inspiration, valuable contacts, and practical solutions to bring into your work.
MIR is designed for:
- Audio/video technicians
- System integrators
- Installers, designers, AV managers
- Artistic directors, event managers
- DJs, sound engineers, lighting designers
- Buyers for museums, schools, and retail spaces
Real-world case studies
Live demos and technical presentations
Expert panels
In-depth looks at industry trends and the future of AV
Giovanni Pinna
It’s a unique opportunity for everyone in the industry. In our line of work we’re constantly on the move, and this event finally gives us the chance to meet, exchange ideas, and share experiences.
Lighting Designer
Federico Doria
Taking part in MIR is essential — both for enthusiasts, who can discover new technologies, and for industry professionals, who find new business opportunities and valuable professional connections.
DJ e Youtuber
TICKETS & OPENING HOURS
HOW TO REACH US
PARKING
DISCOVER RIMINI
PROMO TRENITALIA
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Product sectors
Explore the technologies you can see, touch, and test live.
Application areas
For every environment, a solution you can try for yourself.