Press releases

•    Curated by Italian Exhibition Group at Rimini Expo Centre, the ninth edition showcases cutting-edge technologies and exclusive formats for the AV community.

•    Confirmed for 2026: the exclusive formats Live You Play (with the Sound Power arena) and MIR Club, Europe’s only trade fair space dedicated to DJ and club culture.

•    A unique experiential and educational platform, featuring live demos, immersive rooms, interactive stages, and vertical training paths for today’s professionals and tomorrow’s talent.

Rimini, 26 June 2025 – Following a highly successful 2025 edition, MIR – Multimedia Integration Expo returns from April 12 to 14 in 2026, to Rimini Expo Centre, curated by Italian Exhibition Group (IEG). The show continues to establish itself as the go-to Italian event for integrated technologies in audio, video, lighting, and control, with applications across corporate, education, museums, retail, broadcast, and live events.

In 2025, MIR saw a 30% increase in attendance compared to the previous year, featuring over 200 exhibiting brands, 15% of which were international. The foreign audience accounted for 19% of the total, with strong participation from Germany, the United Kingdom, China, and the Netherlands, confirming the event's international appeal.

MIR stands out with its unique hybrid and original trade fair format, blending exhibition spaces, hands-on experiences, and high-value professional content. Unlike traditional trade shows, MIR integrates exclusive formats designed to actively engage the entire AV and entertainment community.

As the professional audiovisual industry is increasingly embracing experiential technologies, isolated demos are no longer enough. What’s needed is an integrated approach—one that offers spaces to test, learn, exchange ideas, and do business. In this context, events like MIR provide a tangible platform for a new generation of professional gatherings, built around a specialized community and powered by immersive formats and targeted educational content aimed at driving industry transformation.

In Europe, the immersive entertainment industry—which includes virtual reality, multisensory environments, and integrated installations—generated over $25.7 billion in 2024, with projected growth of 27.5% CAGR through 2030 (source: Grand View Research, “Immersive Entertainment Europe 2024”). This strong upward trend highlights the increasing demand for engaging, technology-driven experiences, which are becoming central to industries such as education, retail, and entertainment.

At MIR 2026, two standout original formats are confirmed, both of which drew significant attention and participation from professionals and attendees in previous editions. This comes within a global sector valued at $325 billion in 2024, with a 6.1% year-on-year growth, driven by live events, education, and corporate installations (source: AVIXA – Industry Outlook Trends Analysis 2024).

·        Live You Play returns with its proven immersive format, allowing visitors to test audio, video, and lighting systems in real performance conditions. Also confirmed is the Sound Power outdoor arena, introduced in 2025, which offers sound engineers, technicians, and service providers the opportunity to compare top-tier professional audio systems in realistic operational settings.

·        MIR Club, now in its third edition, remains Europe’s only exhibition space dedicated to DJ and club culture. Developed in partnership with DJ Mag Italia, it combines the largest national showcase of DJ consoles and technologies with training programmes, networking opportunities, and meetings with artists, record labels, producers, and key figures in the music industry—creating a space where ideas, skills, and new projects converge.

Looking ahead, MIR 2026 will further strengthen its experiential format, featuring live demos, interactive stages, immersive rooms, and vertical pathways tailored to evolving markets. This evolution is made possible through strategic collaboration with industry associations, leading tech brands, and education partners, ensuring a dynamic and high-level environment where knowledge becomes opportunity—for business, relationships, and professional growth.

With its innovative, immersive, and community-driven approach, MIR redefines the trade show experience. It serves as a platform where technological innovation meets professional development, fostering meaningful connections among industry stakeholders. An event designed not only for today’s professionals, but also for the next generation set to shape the future of the AV and entertainment sectors.

ABOUT MIR 2026

Date: 12-14 Aprile 2026; event type: international show; organiser: Italian Exhibition Group S.p.A.; frequency: annual; edition: 9^th; open to: general public and industry professionals; info: www.mirtechexpo.com            

PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | international press office coordinator: Silvia Giorgi | press office specialist: Mirko Malgieri; Nicoletta Evangelisti, media@iegexpo.it

This press release contains forecast elements and estimates that reflect the management’s current opinions (“forward-looking statements”), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.

• A large turnout and a winning overall strategy for the Italian Exhibition Group event
• Foreign attendance on the rise: a 25% increase in international exhibitors
• Save the date for 2026, from March 29 to 31.

Rimini (Italy), 25 March 2025 - Today wrapped things up for MIR 2025 - The Future of Audiovisual and Entertainment Technology. The spotlight, however, shines on the record-breaking results achieved by this edition (+30% attendance on 2024), marking a new chapter in the event's growth. This event in Rimini (Italy) has become the beating heart of innovation for the audiovisual and entertainment industry, confirming it as a reference point for companies and professionals. The strategy, initiated three years ago, has yielded significant results. The event saw a significant increase in exhibitors, with over 200 brands represented. 15% of the participants were foreign companies, and 19% of the total were international attendees, with Germany, Great Britain, China, and the Netherlands leading the way, a clear indication of MIR's growing global reach.

With 8 halls and over 40,000 square metres of exhibit space, MIR has established itself as a strategic hub for networking, innovation, and business opportunities. The edition has responded to the needs of an evolving market with even more precision, creating an ideal space for companies, buyers, and decision-makers to come together. The Live You Play “pillar feature” has solidified its key role within the event, offering professionals a direct experience of the most advanced audio and entertainment solutions. This includes 26 hours of programming, featuring live and virtual shows, four interactive stages, and the spectacular Immersive Rooms for multidimensional audio experiences. Among the highlights of this year's event was Sound Power, an outdoor area dedicated to showcasing the most innovative audio systems live.

THE INNOVATIONS THAT MADE THE 2025 EDITION TRULY UNIQUE

The event kicked off with a keynote from Luigi De Siervo, CEO of Lega Serie A, who took a deep dive into the latest strategies for producing and distributing sports content during the inaugural panel, “The Evolutionary Path of Sports Content”. This moment underscored the crucial role of technology in revolutionising the audiovisual sector and broadcast production. The Corporate Communication Pavilion was also a hit, where companies and professionals had the chance to explore the latest innovations in corporate communication, from interactive LED walls to advanced video conferencing platforms. In partnership with SIEC, over 15 workshops and networking opportunities were provided, all focused on business solutions. The world of electronic music and clubbing has once again found its home in MIR, with MIR CLUB, which has been offering a perfect blend of training and innovation for the third year in a row. In addition to the largest console exhibition ever seen in Italy, the programme boasted the presence of industry leaders such as Albertino, Big Fish, Andro, Roberto Intrallazzi, Albert Marzinotto, Giacomo Maiolini, Sergio Cerruti, Dj Skizo, Dj Aladyn, and Master Freez.

MIR LOOKING TO THE FUTURE: SEE YOU IN 2026

The energy, growth, and international scope of this edition underscore MIR's status as a pivotal reference point for the entire industry. With an unprecedented turnout and participation, the success of MIR 2025 is just the beginning of an expanding journey. The team is already hard at work for MIR 2026, set to take place from March 29 to 31, with the goal of delivering an even more innovative and engaging experience. New technologies, formats, and opportunities for business and training are already taking shape, promising to make the next edition even more unforgettable.

ABOUT MIR 2025

Date: 23/25 March 2025; event type: international expo; organiser: Italian Exhibition Group S.p.A.; recurrence: annual; edition: 9^th; open to: professional operators and general public; info: www.mirtechexpo.com           

PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | international press office coordinator: Silvia Giorgi | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | media@iegexpo.it

MEDIA AGENCY MIR

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.