PRESS RELEASE
Comunicato n. 13 del 14/04/2026 ( download download )
• The 2026 edition drew a large crowd with a 15% increase in international attendance
• 114 events over 3 days, including stages, immersive rooms and experiential areas
• MIR Club reaffirms its status as the number one meeting place for the DJ and clubbing world
• AV Connect conquers the System Integration world: the market embraces the new project
Rimini, 14th April 2026 – Today, Rimini Expo Centre saw the close of MIR – Multimedia Integration Expo, an edition that wrote a new chapter for Italian Exhibition Group’s (IEG) leading B2B, audio, video and lighting technology event by bringing together the industry’s most prominent national and international brands. An extraordinary turnout of industry professionals with a 15% increase in international attendance, 10 halls, over 40,000 square meters of exhibition space, more than 140 exhibiting companies and 250 brands and a program of 35 events featuring conferences, master classes and training sessions: figures that confirm Rimini as the beating heart of audiovisual and professional entertainment innovation, and MIR as an unrivalled event in the Central Mediterranean region.
A LIVING ECOSYSTEM: EXPERIENCE AND IMMERSION AT THE CORE
MIR 2026 was a veritable experiential ecosystem with a schedule of 114 events over three days. The Live You Play stages reaffirmed their strategic role amid technology, performance and business; the Immersive Rooms offered high-profile multisensory experiences; and the outdoor Sound Power area transformed every demo into an open-air performance. MIRILLUMINO, the first immersive format specifically for Lighting Design, also made its debut. Its blend of culture, aesthetics and technology, together with the enthusiastic response from the public, has already confirmed its future.
BEYOND THE EXHIBITION: TRAINING AND NETWORKING
MIR is not just a trade show but a place where the industry’s professional community can meet, update, and grow. The 35 events, featuring conferences, master classes, and training sessions, turned every day into a concrete opportunity for professional development and debate. An approach that, as part of Italian Exhibition Group’s heritage, characterizes all of the Group’s events, creating real value for the industries each one represents. It is no coincidence that the event concluded with “Backstage on Stage,” a roundtable discussion organised by Prostand Corporate Academy and ObService — an institution accredited by the Emilia-Romagna Region — on the role of training in the trade show and events sector. The event opened with official greetings from the Mayor of Rimini, Jamil Sadegholvaad and was attended by Vincenzo Colla, Vice President of the Emilia-Romagna Region, who spoke on the connection between public policies, economic development, and the promotion of skills; Corrado Peraboni, CEO of IEG; and Roberto Bondioli, CEO of Prostand, who shared an industrial and operational perspective developed within the trade show system with a particular focus on the role of continuous education, skills certification processes, and the integration of D&I principles into corporate strategies. Also on stage were occupational psychologist Carmelina Fierro, Oriana Ciarrocchi, president of the ItalShow Scientific Committee, and Chiara Mussoni, director of Ob Service - Città dei Maestri.
MIR CLUB: THE FOURTH EDITION CONSECRATES CLUBBING
For the fourth consecutive year, MIR Club has been the only real meeting point for the world of professional DJing and clubbing. An event within an event that has captured the attention of the entire industry – from hardware manufacturers to artists, distributors and club owners – in a format that combines education, networking and entertainment like no other in Italy. Attendance at MIR Club events was once again excellent, proving just how indispensable this space has become for those working in the world of electronic music and nighttime entertainment.
AV CONNECT: SYSTEM INTEGRATION IS LOOKING TO THE FUTURE
The new AV Connect project generated considerable interest among System Integration professionals and was enthusiastically received by an audience that saw it as a practical response to the integration and technological convergence challenges that the market currently poses to businesses. The programme took shape through 7 round tables and conference events with in-depth vertical discussions that enabled operators to delve into the sector’s most relevant issues, thus favouring direct dialogue between experts, companies and professionals. An important sign that charts a clear direction for future editions.
MIR, THE ONLY TRADE SHOW OF REFERENCE FOR THE CENTRAL MEDITERRANEAN
The data and feedback gathered at the close of this edition confirm MIR as the Mediterranean region’s number one trade show in terms of scale, visitor numbers and exhibitors for the professional audiovisual technology sector. The number of international visitors underscores the global reach of an event that has, over time, built a solid reputation recognised far beyond national borders. All the sector’s leading Italian and international brands once again chose Rimini as their preferred platform to showcase their latest innovations and engage with the market.
NEXT APPOINTMENT IN 2027
The energy of this edition is already looking to the future. The organising team is hard at work to make MIR 2027 even more ambitious, engaging, and innovative. Next year’s event will take place at Rimini Expo Centre from 4th to 6th April 2027: new technologies, new formats and new business and training opportunities are already in the pipeline to write yet another successful chapter.
ABOUT MIR 2026
Dates: 12/14 April 2026; event: international trade show; organisation: Italian Exhibition Group S.p.A.; frequency: annual; edition: 9th; entry: public and trade; info: www.mirtechexpo.com
PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | press office assistant: Julia Andreatta media@iegexpo.it
MEDIA AGENCY MIR
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it
This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.