A place where you're chosen — not just seen
Exhibiting at MIR means putting yourself in the ideal position to show what your technology can truly do.
This isn’t a static showcase: it’s a dynamic environment where technologies are switched on, tested, heard, and experienced.
Your audience isn’t just passing by — they’re coming with a purpose, actively looking for solutions.
Here, you’ll meet technicians, operators, decision-makers and end users ready to see (and try) what you have to offer.
If you work in audio, video, control, multimedia or system integration, MIR is the right place to stand out and connect with your market.
1. BUSINESS
MIR is the only trade show in Italy fully focused on the professional AV and multimedia world.
Here you meet current and potential clients, generate real leads and build lasting relationships.
You talk to decision-makers. You’re seen by those actively seeking solutions.
2. EXPERIENCE
At MIR, technologies aren’t just presented — they’re put to the test.
Demo areas, immersive rooms, live stages: it’s the perfect place to show what makes your products unique.
A space where you get chosen in the field.
Those who hear, understand. Those who understand, buy.
3. EVENTI
Technical workshops, training sessions, networking and peer exchange:
MIR offers a full programme designed to create value, visibility and insight around your brand.
It’s not just about exhibiting — it’s about making real connections.
Facts & Figures 2025
Discover the numbers behind the latest edition
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MORE VISITS COMPARED TO 2024
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QUALIFIED PROFESSIONALS
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Who will you meet at MIR?
Product sectors
MIR covers all major AV technologies: audio, lighting, video and control. From PA systems to LED walls, motorised lights to AV over IP — every solution is active, available, and ready for testing. A comprehensive overview for professionals who design, integrate or install cutting-edge tech.
Audio
Lighting
Video
Control
Broadcast
Staging
Immersivity
DJing
