The immersive event dedicated to lighting performance
MIR Illumino is the immersive MIR format that enables a direct comparison of lighting technologies.
Products are assessed solely based on their visual performance: the brand, name, model and physical source remain concealed during the tests. The focus is on light output, colour, uniformity and on-stage performance.
Lighting designers, rental companies, lighting programmers, set designers, technicians and creatives are given a guided tour and provide a satisfaction rating in real time based on the visual experience.
How it works
01
Anonymous
products
No brand, name or model visible. The lights also remain concealed and cannot be identified during the test sequence.
02
Homogeneous
categories
Products are compared within macro-categories defined by type and power.
03
Real-time
preferences
The professional audience expresses its views during each test. Each vote is weighted differently depending on the participant's role and expertise, and this feeds into the live rankings.
Are you a company? Find out why you should participate
Credible comparison
Products are assessed without any reference to the brand, with the focus on audience perception of the visual performance.
Post-event report
Only participating companies receive the results and an analysis of the preferences collected at the end of the event.
An industry audience
Lighting designers, rental companies, lighting programmers, set designers, technicians and creatives.
Dedicated promotion
A dedicated strategy in social media, newsletters and MIR’s publishing channels promotes the format and the companies.
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Questo convegno dà diritto al riconoscimento dei Crediti Formativi Professionali per l’Ordine degli Ingegneri E/O dei Geologi. Completa i campi sottostanti per completare la prenotazione
