PRESS RELEASE
Press Release n. 1 of 02/04/2026 ( download download )
· The ninth edition of the live entertainment industry event, scheduled for 12–14 April 2026 at Rimini Expo Centre, will be an open space set-up for audio, lighting and video innovations
· The event will focus on AI, immersive and multisensory design and will feature conferences and networking opportunities for professionals and creatives
· There will be three main areas: Live You Play for immersive audio, video and lighting; MIR Club for DJs and creatives; and System Integration with professional and interoperable solutions
Rimini, 12-14 April 2026 – The ninth edition of MIR – Multimedia Integration Expo, organised by Italian Exhibition Group (IEG) from 12th to 14th April 2026 at Rimini Expo Centre, comes at a time of rapid evolution in integrated technologies and multimedia design. By fostering dialogue between expertise, technologies and content, the event is now a consolidated reference point for the corporate, education, museum, retail, broadcast, entertainment and live event sectors.
THREE SECTIONS FOR A COMPLETE EXPERIENCE: THE MIR 2026 FORMAT
At MIR 2026, three main areas will define the show’s evolved identity, reinforcing its role as a strategic hub for professionals and creatives operating in the multimedia industry. The first will focus on audio, video and lighting with the usual Live You Play format, which allows participants to test technologies directly on four professional stages. It will also include Sound Power, the extended outdoor high-sound-pressure zone, and the Immersive Rooms with immersive demonstrations and spatial audio. MIR’s training platform for industry professionals will also be back: master classes and conferences for key figures in “Live” productions, from lighting designers to sound engineers and riggers, thus connecting technologies, design skills, and specialized applications. The second area is called MIR Club, a meeting place for professionals and enthusiasts of DJing and club culture. Created in collaboration with DJ Mag Italia and now at its fourth edition, this participatory space for music makers and music event enthusiasts, will encourage the exchange of ideas, skills and new projects. The area comes alive with DJ sets, master classes and competitions with key sector players such as DJ Kowu, DJ Aladyn, Saturnino, Luca Agnelli, Boosta, Mark The Hammer and Roberto Intrallazzi, featuring vinyl, live electronic music, and technology from AlphaTheta, Arturia and Focusrite. There will also be a “Meet the Industry” area with interactive workshops and immersive rooms for a complete music, education and networking experience. Lastly, the System Integration area, created in collaboration with SIEC (Systems Integration Experience Community) and the industry’s leading brands, will provide an overview of integrated solutions for audio, video and control. Here visitors will be able to see operational and interoperable systems, consult with qualified integrators and designers, learn about industry standards and best practices, and evaluate concrete options for professional implementations.
THE DEBUT OF AV CONNECT
AV Connect, the new trade show initiative for professional audio-video and system integration, will be making its debut at MIR 2026 as a specialised section within the event. Organised in collaboration with SIEC and the industry’s leading brands, it aims to be a reference point for system integrators, designers and decision-makers who are in search of practical, ready-to-implement solutions. Not just an exhibition, but an experiential ecosystem where technologies are tested while in action, including operating systems, immersive environments and real-life settings. A hub that brings together innovation, networking and expertise, offering a comprehensive overview of the evolution of professional AV amid advanced integration, AV-over-IP standards, and new models for connected and hybrid environments.
IA AND IMMERSIVE DESIGN, HOW TO CREATE NEW EXPERIENCES AND DEVISE NEW SPACES
The ninth edition of MIR will be an open laboratory, a place for experimentation and innovation where artists, professionals and innovators will be able to address the very latest creativity and design challenges. With technologies that interact with people and environments that stimulate all the senses, the event will become an immersive vantage point for observing the ongoing changes: how our experience of creating, seeing, and living spaces is changing, even as artificial intelligence enters creative processes and multisensory design shapes our living and working environments.
ABOUT MIR 2026
Dates: 12/14 April 2026; event: international trade show; organisation: Italian Exhibition Group S.p.A.; frequency: annual; edition: 9th; entry: public and trade; info: www.mirtechexpo.com
PRESS CONTACT IEG
head of media relation C corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini, Pier Francesco Bellini; press office coordinator: Luca Paganin; press office specialist: Mirko Malgieri; press office assistant: Julia Andreatta media@iegexpo.it;
MEDIA AGENCY MIR
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it
This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.