From Message to Emotion: The Strategic Impact of Audio Video in Branding and Customer Experience

In a context where attention is fragmented and consumer expectations are growing, audio-video establishes itself as a strategic lever to amplify brand value and create memorable experiences. The round table will explore how sounds, voices, rhythm and images contribute to transforming a simple message into an emotion capable of guiding perceptions, behaviors and loyalty. Through real cases and interdisciplinary perspectives, the role of audio-video in building distinctive identities, personalizing interactions and creating immersive narrative environments that strengthen the customer experience will be analyzed. The goal is to provide concrete insights on how to design multimedia content that combines strategy, creativity and technology.

Speakers:

• Matteo Lusiani - Independent brand consultant
• Gianluca Maffoni - Senior Development & Merchandising Manager, Veralab
• Micol Lorenzato - Direttrice Marketing @3P Technologies
• Marco Porro - Ceo e Vicepresidente, @Leading Technologies

Moderator:

• Marco Maria Lorusso - Journalist @SergenteLorusso