Speaker
Biography
Graduated in New Media & Cinema, she began her career as a New Business Developer for two key players in the music industry, MTV and Sony Music. In 2013, she founded a disruptive events and communication agency called Punk for Business, part of Balich Worldwide Shows.
Punk for Business changed the game by creating award-winning festivals and events for major brands such as UEFA, Ferrero, Bacardi, Campari, FCA, Amazon, Sephora, Becks, BMW, Seat, Huawei, and Samsung, with a strong focus on high-level musical projects and innovative brand entertainment experiences.
In 2020, she joined FeelRouge Worldwide Shows (part of Balich Wonder Studio) as Creative Director and Business Development Manager, leading major brand entertainment projects for clients including Amazon, Netflix, PlayStation, and Ferrari.
In January 2022, she partnered with Marta Donà and LaTarma to create and lead the entertainment unit, LaTarma Entertainment, which produces events, originals, and branded content in partnership with Live Nation.
Events in which he is the protagonist
Making of the Show: from Concept to Stage Marco Mengoni Live 2025